Alliance was originally owned by the GoodGame agency. This was a subsidiary of Twitch, a game streaming service under the control of Amazon. In 2016 Alliance announced its decision to leave GoodGame and become entirely player owned. This means that team members have an extra financial incentive for winning matches. This team has gained the attention of esports betting sites due to their high profile wins. For example, in 2013 they won the International, attaining the largest prize payout in the history of esports.
The best esports teams need to have highly skilled members who are able to outperform the competition. Since their emergence Alliance has recruited several big names. For example, in 2013 the StarCraft player Naniwa joined their ranks. A year later eports journalism sites reported that Armada had joined the team. This was significant as they were considered one of the best Super Smash Bros. players on the circuit.
In late 2013 the team decided to stop competing in the European League of Legends Championship Series. They also released SortOf, their last Starcraft II player. This was mainly due to new rules which prevented agencies from owning multiple teams. It was a major factor in Alliance leaving GoodGame and increasing their player autonomy. Esports betting fans need to take this issue into account when placing wagers on Alliance. They have a track record of excelling at certain titles before leaving them entirely.
They can sometimes drop players due to outside influences. At the same time a lot of emerging players are interested in joining Alliance due to the fact that they will not be controlled by a large agency. These variables can have a direct influence on the betting odds of Alliance matches.